At BASON Lighting, our mission is to transform spaces with innovative and high-quality lighting solutions. We believe that lighting plays a crucial role in enhancing the ambiance, functionality, and aesthetics of any environment. With a commitment to excellence, we strive to provide our customers with cutting-edge lighting products that exceed their expectations and create exceptional experiences.

Our Story

An innovative enterprise, that specializes in the new energy-saving intelligent lighting product development, manufacturing, and marketing sales.

In 2003, BASON Lighting opened their first page, created by three young people who love electronic technology and thus embarked on the road of entrepreneurship.

BASON Lighting follows the guideline of “Global Service, Excelsior Process, High Quality” actively. We have operated with honesty, and are dedicated to providing professional service to the whole society under a faithful culture, strict management and broad view.

BASON Lighting sets up five central systems namely: Management Centre, Marketing Centre, R&D Centre, Manufacturing Centre and Project Centre. Each Centre implements the unique talent strategy, escorting the enterprise’s continuing development.

Today, BASON Lighting has become a team with over 200 staff members. There are more than 30 excellent R&D technicians. Upon the "smart, stylish, simple" style in the industry, BASON Lighting becomes one of the best-selling products in the European market in 2013.


At BASON Lighting, we approach our work with a customer-centric mindset. We believe in understanding our customers' needs and preferences to deliver tailored lighting solutions. Our team of experts collaborates closely with clients to create custom lighting designs, considering factors such as functionality, aesthetics, energy efficiency, and sustainability. We combine our technical expertise with a creative approach to ensure that every project is executed with precision and excellence.


Our philosophy revolves around three key principles: innovation, quality, and customer satisfaction. We constantly strive to push the boundaries of lighting technology, embracing innovation to deliver groundbreaking solutions. Quality is at the core of everything we do, from product design and manufacturing to customer service. We are committed to providing reliable, durable, and high-performance lighting products that meet the highest industry standards. Above all, our ultimate goal is customer satisfaction, and we go the extra mile to ensure that our customers are delighted with their lighting solutions and overall experience with BASON Lighting.


Embracing Technology with DoTint APP

Looking towards the future, in 2022, we are excited to launch our latest innovation, the DOTINT APP. This cutting-edge application will revolutionize the way our customers interact with our products, offering enhanced functionality and personalized experiences.


Diversifying Sales Channels

In 2020, we expanded our reach by setting up sales on Walmart, allowing us to connect with a wider customer base and cater to their needs.


Continued Growth and Innovation

In 2019, our annual sales reached an impressive milestone of 20 million US dollars, a testament to the quality and popularity of our products.
We also launched our own Domain APP, further enhancing the customer experience and providing convenient access to our offerings.


Achieving Remarkable Success on Amazon

  • In 2017, our dedication and commitment paid off as we became the top-selling brand for TV backlights on Amazon.
  • This significant achievement reflected the trust and satisfaction our customers had in our products.


Expanding Operations and Embracing E-commerce

  • In 2015, we established our own factory, enabling us to maintain strict quality control and ensure product excellence.
  • We also ventured into e-commerce by launching BASON Amazon sales, making our products easily accessible to a wider audience.


Establishing a Strong Foundation

In 2014, our company was founded with a vision to provide exceptional lighting solutions.